Xanthe is the Director Marketing for New Zealand Defence Force recruiting.  She recently joined the organisation in March this year after over 15 years in brand and marketing roles , which have varied from big box retail to recruitment marketing for the  University of Waikato.

She is passionate about immersing herself in understanding the customer and their journey and how to develop a unique and engaging customer value proposition….that is anything but vanilla.  Marketing that is holistic , not only customer centric but also engages and threads through cross functional teams from operations to the executive board.