PAUL JACOBS
JOBGRAM // NEW ZEALAND
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Paul founded Jobgram, a recruitment marketing studio, to help employers stand up, stand out, and win the hearts and minds of jobseekers and employees. He works with employers across the globe, from New Zealand and Australia to the United States, Asia, Europe and the United Kingdom.
He’s partnered with employers to create award-winning employer branding and social recruiting strategies. He’s also pioneered initiatives like first-person point-of-view interactive video with built-in gamification (think Black Mirror Bandersnatch), augmented reality, infographic and animated job advertising, and – way back in 2009 – live-streaming Q&A on Facebook.
Paul enjoys keeping up with emerging tech, consumer and user trends and applying these to an employer brand context. In his spare time Paul challenges his mind and body by running marathons.