Laurie Ruettimann is a former Human Resources leader turned influential speaker, writer and entrepreneur. She owns a consultancy that offers a wide array of services to HR departments and technology companies. Ruettimann is also the founder of GlitchPath, an early-stage startup focused on business insights and risk mitigation. Check out her LinkedIn profile here.

You may know Ruettimann as the creator of The Cynical Girl and Punk Rock HR (retired), which Forbes named as a top 100 website for women. You may have also read her book, I AM HR: 5 Strategic Ways to Break Stereotypes and Reclaim HR. (RepCap Press, 2014.)

Ruettimann has been published in a variety of places including AOL, Business Insider, The Conference Board Review, CFO Magazine, Entrepreneur, Forbes, The New York Times, Reader’s Digest, Suicide Girls, The Wall Street Journal, US News and World Report and USA Today. She has keynoted, lectured and participated at business events around the world held by Harvard Business School, SXSW, Microsoft, Google, NBCUniversal, American Marketing Association, MediaBistro and many others. She is also recognized as one of the Top 5 career advisors by CareerBuilder and CNN.

Ruettimann is an appointed board member at TDn2K, which provides workforce data, business data and social data to the restaurant industry. She also sits on strategic advisory boards of firms focused on the areas of learning analytics, big data, and employee engagement.

She studied at Regent’s University London and holds a B.A. in Literature from Webster University in Webster Groves, MO.

The model of HR credibility, rooted in trying to pass as a member of the dark-suited-pasty-white executive team is dying. Emerging in its place is a looser, more intimate leader who fails publicly, is easier to get to know and comes with the quirks and foibles that make real people who they are. Laurie is at the leading edge of this shift. Occasionally awkward looking, new and better approaches often have difficult births. Part of Ruettimann’s influence comes from her willingness to go first, to be at the edge of this new and improved style.