James has experience in both B2B and B2C marketing. Most recently he spent four years at the RedBalloon group. Two years in their consumer division and two years in their B2B division, Redii. At Redii he was in charge of the demand generation funnel and increased the lead flow over 600% while downsizing the ratio of paid leads from 90% to 40%.
He left the RedBalloon group to join HubSpot as the head of demand generation for APAC. He is responsible for the full marketing funnel including but not limited to email marketing, conversion optimisation, paid advertising and funnel management.