XREF // AUSTRALIA
In 2011, Lee-Martin Seymour launched Xref with co-founder Tim Griffiths. Starting as an idea scribbled on the back of a napkin (literally), the Xref concept was initiated from Lee’s frustration with the way reference checking was being conducted and his passion to pioneer positive change in the HR industry for the long-term. Headquartered in Sydney, Xref has since expanded into APAC, Europe and North America, and now helps businesses around the world make smart, business-critical decisions based on data rather than a ‘gut feel’.
Now CEO of Xref, Lee’s ability to empathise with the struggles of his clients and confidently share counsel, is no coincidence. He spent 17 years working in recruitment across various industries and geographies. During this time, he developed a deep understanding of the demands of the employment market and its pain points. A serial entrepreneur with a determination to streamline business practices, Lee has also been at the forefront of multiple other technology and recruitment organisations that redefine processes, build brands and bring positive change to a community.